Rituals is a brand you simply have to experience, only then do you truly feel its indulgence and serenity. That’s why sampling plays a key role in our activations.
From surprising professionals in the heart of the Zuidas (including full permit handling through our partner Retailbookings) to creating a luxurious VIP lounge at SAIL 2025, we bring the Rituals philosophy to life. Guests were treated to the full collection, from foaming shower gel to deodorant, turning every touchpoint into a moment of pure well-being.
