With Samsung, we get to fully unleash our creativity. From a vintage Citroën in our own fleet — fully wrapped and taken on a nationwide tour — to a high-impact product-in-hand pop-up at the UIT-week, where students experienced the Galaxy S26 from the moment they arrived.
We also brought the brand to life with an immersive and spectacular pop-up at Amsterdam Central Station, turning everyday passersby into hands-on users in a matter of seconds
