Dr. Oetker

Turning take-and-bake into luxury.

At the busiest train station in the Netherlands, we showcased Dr. Oetker’s new pizza with a spectacular, luxury pop-up.

Featuring authentic Italian marble finishes and top chefs working behind the counter, it became the centerpiece of the station square and perfectly positioned the Suprema pizza as intended: a premium pizza that only needs to be baked. Beyond concept creation and full production, we also served a record-breaking 50,000 slices in just 10 days, creating an unforgettable brand experience.