Coca-Cola is one of our favorite partners, because it’s a brand where we can truly unleash our creativity. With the Share a Coke campaign, we achieved the best results in all of Europe.
At Lowlands, we built a floating Coca-Cola stage right in front of the Alpha, featuring Roxy Dekker in year one and Jonna Fraser in 2025 – a show-stopping activation that became the talk of the festival. And every winter, we bring the magic nationwide by producing the iconic Coca-Cola Christmas Truck Tour, spreading warmth and joy across the country for thousands of fans.
