For NS, we created a grand winter experience called Winterse Wensen that brightened Utrecht Central Station’s square for 200,000 daily travelers during the darker days of the year while giving brands the opportunity to activate creatively.
Samsung allowed visitors to transform hand-drawn cards into stunning AI-generated visuals and send them to loved ones, while Bruna offered personalized leather Moleskine books and gift wrapping services for passengers waiting for their train. The result was a perfect blend of brand activation, public space enhancement, and added value for travelers during the winter season.
